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What Are The Steps To Starting An Online Ad Campaign?
Digital MarketingSeptember 7, 20210 Commentsadmin
Are you looking to increase sales? In that case, online advertising would be the best solution. You can get started with this beginners' guide.
You can increase your sales by using online advertising if you have a website for your business.
A great part of it all? There is easy access to it.
Online advertising is an effective way to advertise your business regardless of the size or length of time it has been in business.
However, because there are so many guides and blog posts about it online.
Let me warn you before we begin. (We’d love to keep the internet everything sunny and fluffy, but sadly, it isn’t always that way.)
Before you start galloping off into the distance, keep in mind that there is no one-size-fits-all solution to your business’s online advertising problems. You can reach out to new customers through a variety of means, each of which has its own advantages and disadvantages.
A social media campaign might be what you need, for instance, if you want to introduce your business to as many new customers as possible.
If you’re just getting started with advertising, you’ll be best off starting with Google Ads.
Think about Google’s sheer popularity. More than 3.5 billion searches are performed on Google every day.
How ridiculous it is. This indicates that customers turn to them when they need something. This is the tool they use to find restaurants, businesses, or gifts for loved ones.
With Google Ads, you can target customers when they search for businesses like yours. This means you can get more traffic from high-quality leads that are more likely to convert.
Don’t worry, it’s fast and easy to get started. You can create high-paying campaigns in just 3 simple things.
1. Choose Your Keywords
Keywords are the cornerstone of online advertising.
They are the words or phrases you use to describe your ad. So if you’re running a campaign to promote your baked goods, you can use the following keywords:
- Custom cake
If someone searches for content that contains your keywords, your ads will bid to appear in front of them. This means that your keywords play a key role in making sure your ads are seen by the right audience.
But don’t be intimidated. You don’t need a marketing degree to choose them.
In fact, you only need to follow these two steps:
- Think of your customers. Your keywords need to be relevant to your ads and audiences. Also, consider the actual words your customers search for to find your ad. So don’t just target generic keywords like “horse.” Instead, try more specific keywords, such as “Horses for sale” or “Horses Near Me.
- Study your keywords! Use tools such as SEMRush’s Keyword Magic Tool to see if people are searching for those keywords and how much your bid might cost. But don’t get too tangled up. Higher search volumes are not always a good thing and can mean higher costs and more competition.
Once your campaign is online, you can use your data to really improve your keywords.
2. Create Your Ads
Once you’ve got keywords, there’s nothing you can do to stop you from creating ads.
They are simpler than you think.
Your standard ads consist of:
- Headlines. You can have 3 titles, each with a maximum of 30 characters.
- Web site. This is the page that your visitors will be sent to when they click on your ad.
- Description. You can have a description of up to 90 characters.
Worried about the number of characters? Don’t worry, you’ll soon write short, lively sentences.
The secret to writing great Google Ads is to create engaging, profit-oriented, and targeted ads that really convince your customers to click.
It’s no use just telling you. Let’s show you an example of a florist ad:
The first example won’t give you a lot of clicks.
Don’t get us wrong, the information it says is not technically wrong. But it’s too vague. It tries to appeal to everyone right away and burys the main benefits of free shipping at the bottom.
Instead, compare it to this example:
It’s more targeted and agile. It knows exactly who it’s attracting – and talking directly to them. It puts its benefits first, so you know exactly why the user wants to click.
Did you do it right the first time?
One of the great advantages of Google Ads is that you can constantly change and test new ads.
You will never be restricted by an ad. Run a few and test them against each other.
Don’t stop there. Continue testing and view your data. That’s how you get money-making kickass ads.
Want to learn more about different ad types? Read our articles on responsive search ads and our special Pokemon-themed Google Ads guide for a more fun experience.
3. Build A Targeted Landing Page
Once your users click on your ad, they need to go somewhere.
This is called your landing page. It should be easy to remember because it is the website page that your visitors log on to.
Landing pages are where you need to turn visitors into customers or prospects. This is called a conversion.
Sadly, the conversion does not take place by magic. People don’t just log on to your site and then suddenly decide to buy or get in touch.
They need something that gives them the information they need and encourages them to take action. That’s what your landing page is for.
Want to harness the power of the landing page?
Creating a convertible landing page requires some basic elements. For your convenience, we’ve turned them into a very concise word for you:
It should be easy to remember because this is what you want to achieve! wow. It’s almost like doing it on purpose.
In any case, that’s what it means:
C – Clear CTA
Whether you want your visitors to add an item to a card, ring your company or fill in a form, there’s a specific action that you need them to take. Your CTA (Call To Action) is the thing that encourages them to do it. It should be direct, to the point, and snappy. Struggling for inspiration? Use these as examples:
- Get your free quote today
- Book your expert fitting
- Order now for free shipping!
- Start your free month
O – Quote
God, do you have amazing discounts for new customers? Do you offer free shipping? Will you provide a handbag with any order? If you get an offer, whatever it is, be loud and clear. They are powerful forces and things that should never be hidden.
N – Narrow focus
Don’t try to include everything on your landing page. Instead, make sure that your page focuses only on the specific product or service you offer — related to the ad you’re creating.
A well-known jam jar experiment has shown that having more choices doesn’t make people more likely to buy. In fact, it actually reduces your conversion rate.
Because more choice means doing more work for the customer’s brain. The more they think about it, the less likely they are to buy.
So keep it simple and your focus narrow.
Don’t worry, you can easily create different pages for other services you have.
V – Important information only
Don’t think twice about things that don’t matter.
Put the information on the page down to what really matters. No, I’m sorry, but that probably doesn’t include how your business was founded.
Not sure what that is? Think of your customers. Everyone who visits your site asks the same core question:
What’s in it for me?
Your landing page needs to answer this question. If not, it needs to go. Simple.
E – Fascinating title
The title is one of the most important parts of the landing page.
That’s what attracts people. This is what encourages them to continue reading. This is really making your visitors crave more sweet little tasters.
But don’t just take it from us. It’s something that’s been said again and again. In fact, this is a good word from advertising legend David Oliver:
“The headlines have five times as many readers as the text. If your title doesn’t sell, you’re wasting your money. Your title should promise a benefit, either by delivering news, or by providing services, or by telling an important story, or by identifying a problem, or by quoting a satisfied customer. ”
R – Responsive design
Responsive web design is essential for any modern website.
Why? Because not everyone will view your sign-in page on the same device.
You never know if your customers will be able to access your website from a computer, phone, or tablet. So you need to consider all of this.
Responsive design is how you do this because it automatically resizes your site based on the devices people are viewing it.
With responsive design, you can be confident that your site is always the best for every user.
T – Trust
The landing page is designed to do one thing: encourage people to take action.
To do this, you need to do two things:
- Convince your visitors that they want or need your product
- Assure them they can trust you
So how do you build customer trust?
Through the guarantee. authentication. Through comments.
Can I try it for free for 30 days? Do you have a 5-year warranty? Do you have any industry-specific qualifications? Are you listed on CheckATrade? Did you win the prize for your product?
Tell your users about them and give them a reason to buy from you with confidence.
S – Social proof
FOMO (fear of missing out) is a powerful thing.
No one wants to be left behind and the only one left out. So much so that it actually prompts many tourists to take action so that they are not excluded.
You use social proof to build this fear.
This includes using real customer recommendations and reviews. Because there’s nothing more indicative of what you’ve missed than proving that dozens of people are already enjoying your product…
Social proof goes beyond creating FOMO. It’s also about building trust.
After all, there’s nothing more evidence than real-life people that your company and products are trustworthy.
That’s why we put them on our own website.
One more thing...
You also need to make sure that your landing page provides a good user experience. This basically means making sure it’s easy to understand and use.
It is the foundation of each site. After all, if people don’t understand how to use it, they won’t. The end of the story.
Hopefully, this gives you the tools you need to run your ads online right away.
I wish you all the best.