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How The Apps Business Made People Millionaires?
Mobile App DevelopemntAugust 16, 20210 Commentsadmin
In November 2013, the creator of Flappy Bird, Dong Nguyen from Vietnam just got phenomenal success and his app is being played by more than 50 million people all over the world. After that Google ranks him as the number one top game creator in the world.
Without much effort, he becomes a unicorn of the App Store within one month of its creation. He earns $50K/day by selling ads on his simple and addictive game Flappy Bird with less than 100K lines of codes.
Within 2 weeks later, another indie developer hits 2 million downloads on the Android market without having any marketing budget or PR support. It’s no other than Five Nights at Freddy’s created by Scott Cawthon from Texas using Construct 2 and Game Maker.
While those “instant millionaires” are making headlines in the news, they don’t stand alone. There are a growing number of apps that are making big money like Candy Crush Saga, Clash of Clans, Minecraft Pocket Edition, Temple Run 2 and many others.
How is this happening?
In one word: Mobile Apps Economy.
Android and iOS markets are now expanding rapidly with more users from developing countries joining in especially China & India where people spend a lot on mobile games:
1) It’s about Global Reach – Almost every country has smartphones today even without counting the 3rd world countries. In fact, almost 1 out of 4 smartphone owners are using Android OS while the rest use Apple devices (iOS).
2) It’s about User Engagement – Another smartphone trend is the increasing number of users that play games. The average mobile app store getting 2.3 million apps and 41 billion downloads per year where a lot of them are free games which generate $22 billion in 2013 as estimated by Distimo. There are also many premium developers making creative & innovative games using HTML5 or Flash technology like Angry Birds, Cut The Rope, Candy Crush Saga and more.
What do these two points mean?
The two factors above together make up for a huge potential growth for all developers who knows how to reach out to the mass market especially with the Free-to-Play (F2P) business model via App Store and Google Play.
When you look at the revenue breakdowns from App Store and Google Play, it’s easy to see where the money is coming from:
From this point of view, giving your apps for free does not mean there is no money involved. Rather than charging upfront for download transactions via credit cards or PayPal, game developers now monetize through in-app purchases which is very convenient for customers but also provides a huge return on investment (ROI) to the developers.
If you think about it, users spend more time playing games rather than checking their email or posting updates on Facebook while waiting in line, during a commute or even killing time before going to bed at night. Therefore it makes a lot of sense most of the developers choose to earn from their users by delivering ads or selling virtual goods rather than make money by charging upfront for every download.
Lastly, let’s look at some numbers of top-grossing apps in Google Play and App Store:
As we can see above, advertisers are also getting huge benefits out of the mobile game industry with a much higher ROI compared to other channels like TV or Print ads. Therefore it comes as no surprise that almost all popular games on smartphones come with lots of in-app items available for sale which is good news for both players & developers.
It makes me wonder why there are still so many people who think Apps Economy is limited only to certain countries and app categories such as social networking apps? My guess is they are probably too busy making excuses to not develop any mobile apps or simply don’t know how to enter the market.
The lesson here is simple: It does not matter how many competitors you have online, there will always be a few who succeed while the others fail. If you can find a way to deliver something valuable & useful that users love, people would naturally flock towards it due to your great user experience and word of mouth marketing provided by happy customers.
Tech-savvy users in today’s world are also growing up fast since kids receive their first mobile phone at an average age of 9 years old while playing games with Mom on her smartphone or tablet PC every day after school. Therefore those people understand well about F2P apps and don’t mind paying money for in-app items as long as they have a good experience with those apps.
How to start an Apps Business of your own?
There is no perfect recipe when it comes to running a successful mobile app business but there are definitely some basics just like any other business.
If you have interesting apps ideas that you want to bring into reality, I’m sharing my experience and helping people around the world start their own Apps Business via BlueStacks Android Emulator with App Player built-in. The way we run our businesses also differ a lot from each other but there are few things we all have in common including a certain mindset and positive attitude towards our work.
I know it may sound cheesy but what you really need to succeed in this business is to be passionate about building apps while staying optimistic & persistent at the same time. However, you can only master these skills if you practice them first which means you need to start small and think big at the same time.
Therefore I suggest taking action today by downloading BlueStacks Android Emulator for PC or Mac and utilize App Player built-in with over 1 million preinstalled apps that usually cost us $200-$400 per device! These virtual devices come with plenty of games already installed on them so your kids will never run out of fun.
I started with simple apps like the frequency generator and fake caller id apps. If you are looking for an App Developer, our Apps Development Services can help kickstart your business with branded apps including free app installation support and technical assistance from our developers who have over 7 years of experience in this industry. If you are not sure what kind of app works best for your business, let us know about the problems you are trying to solve and we’ll recommend possible solutions that are right for you!
Lastly, if you like this guide or any other content on this site, please feel free to share it using the social media buttons below so others can benefit from it as much as I did by reading similar guides when I was getting started back in 2011! Thank You!
Mobile Apps Economy is growing rapidly and with it the number of apps you can find today in both Google Play & Apple App Store.
There are also certain things that remain constant no matter how old this industry becomes which includes the latest technology, outstanding user experience, quality apps and reasonable prices. Therefore if you know what users want but don’t know how to deliver them accordingly then I suggest asking about their expectations before you start building a new app for your business idea.
If we can’t help each other out then we’ll end up losing a lot along the way so let’s take action right now! Thank You again for reading this article from beginning to the very end, Cheers!